Virtual Scratch Cards for All New Sign-ups at 888

April 22, 2010 (Gibraltar) – 888.com, the world's leading online gaming entertainment company, announced that it will mark the official launch of its new 888casino brand with a giant new player promotion throughout the month of May. Like its name promises, the 'Every Card Wins' promotion guarantees each and every new player that downloads and registers at 888casino a virtual free scratch card with instant winnings up to £1000.

"This promotion allows people to start playing with their winnings without having to deposit right away," says 888.com COO Itai Pazner. "This is our way of giving new players at 888casino something special to celebrate the new fresh design of 888casino."

The no deposit incentive, a benefit rarely offered in the online casino industry, essentially makes initial play at 888casino absolutely free. Players can enter the casino, start playing and accumulate winnings immediately with their scratch card money. Over the span of the month, 10 big winners will be awarded the high-end prize of £1000 and thousands of others will win different prize amounts. To participate in the promotion, download the online casino software from 888casino.com.