888.com announces an exciting new partnership agreement with Spanish football legend Santiago Cañizares.
Gibraltar, May 31, 2011 – 888.com has announced an exciting partnership agreement with Spanish football great, Santiago Cañizares. Adored by millions of fans the world over, Cañizares will be teaming up with 888.com to bolster sports betting, poker and casino brand presence in Spain and Europe.
This international sports personality is revered for his goalkeeping prowess at Valencia CF between 1998 and 2008. And prior to that, he enjoyed a highly successful career at Real Madrid, Celta de Vigo, CP Mérida, Elche CF and Castilla CF.
Santiago Cañizares is a highly decorated footballer who has had the distinct honour of playing in some 500 football matches, including 46 matches as goalkeeper of the Spanish National Team. But it’s his participation in 3 FIFA World Cup tournaments and 2 European Cup Championships that Spanish football fans are most proud of.
His prolific run-of-form over 23 years is testament to his superior goal-keeping abilities. The good news is that 888.com has teamed up with Santiago Cañizares in what players and sports fans are calling a great shot at scoring points with a larger global pool of casino and poker players, and our sports betting followers.
Cañizares is the host of a popular talk show on Canal + where he provides commentary and analysis of Spanish league matches to a large audience of fans. His sports abilities extend to his passion for racing with the Spanish Championship Rally.
It is thru his racing and his love of poker that he is looking to make a big impact with 888. A lucrative sponsorship agreement will see Santiago Cañizares joining Team888 alongside other legends in Shane Warne and Jeff Fenech.
The exclusive 1-year contract with Santiago Cañizares is set to bring his celebrity status to 888. Poker fans at 888poker will be able to see him participating in several events, with multiple opportunities for photo shoots and various publicity campaigns. He will showcase the 888 brand on his racing car and person at official events.
Itai Pazner, COO of 888.com, said: “The partnership agreement with Santiago Cañizares will bolster 888 brand presence in Spain and beyond… we are thrilled to have this international sports celebrity on board with us. We are fully confident that our exclusive partnership agreement with Cañizares will be beneficial to 888 poker and 888 casino players.”
For further information, please contact Gill Carter at +00-350-49800 or email@example.com